New international management has been rolled in for Publicis Groupe owned agencies DigitasLBi and Razorfish following the merger of Digitas and LBi.
The role of Ewen Sturgeon, formerly chief executive of LBi international, has been expanded to CEO of the merged DigitasLBi International network.
Michael Karg has also been elevated into the role of CEO International, from his former COO international and president EMEA of Razorfish and DigitasLBi.
As a result Karg, who is based in Paris, will report to Razorfish’s global CEO Bob Lord while London based Sturgeon will report in to DigitasLBi’s global CEO, Luke Taylor.
Lord said: “As our two premium marketing and technology networks– DigitasLBi and Razorfish–aggressively grow and mature internationally, each brand demands dedicated, accountable, inspiring leadership to advance the agency’s unique operational, growth and innovation agenda on behalf of their respective clients.”