IAB unveils guidelines for social media marketing

IAB unveils guidelines for social media marketing

The Interactive Advertising Bureau (IAB) has launched new Paid Social Advertising Best Practice Guidelines designed to help guide agencies and marketers using social as a marketing vehicle.

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The guidelines aim to provide information, structure and clarity on social media as a marketing tool and  provide a framework to set clear campaign objectives and achieve measurable outcomes based around the paid, owned and earned media model, with a focus on social advertising in the paid environment.

They also provide best practice and examples around social media planning, measurement framework, consumer policies for social ads and legal and regulatory considerations.

The organisation additionally launched Guidelines for the Conduct of Ad Verification, and Prevailing Mobile and Tablet Advertising Formats for the Australian Market, the former prepared by IAB Australia’s Standards and Guidelines Council and the latter prepared by IAB Australia’s Mobile Advertising Council.

The Guidelines for the Conduct of Ad Verification detail the methods and common practices for Ad Verification to help mitigate potential complications and misunderstandings and was produced in conjunction with the Media Federation Australia (MFA) and the Audit Bureau.

The Prevailing Mobile and Tablet Advertising Formats for the Australian Market highlights some of the trends in mobile and tablet ad sizes offered in Australia to give publishers insight into the optimal sizes to consider when designing apps and to give marketers insight into the optimal ad sizes to help them maximize potential reach.

All Guidelines can be found at the IAB Australia’s website.