Creative digital agency Holler has announced major plans to merge with sister agency MassMedia, which it says will result in a significant expansion in both headcount and services offering.
MassMedia will divest its name and insignia to merge into the Holler brand and business by the end of April, with the expanded business led by Co-CEOs Mike Hill and Caitlin Millar-Jack (pictured).
Both Holler and MassMedia are owned by Australian marketing services group IPMG.
All staff at MassMedia studios will move across to Holler as part of the merger, creating a full-service creative digital company of 70 staff.
"We have been growing our data and production credentials over the last two years and this merger helps us expedite scale to build on an important investment in technology and innovation for our current and future clients,” said Hill.
Dave Burkett, CEO of IPMG Digital, believes bringing the two agencies together will create a business with a greater depth of resources, and further broaden the range of services they respectively deliver to their clients.
“Holler continues to grow its client portfolio with significant wins such as Audi and Reckitt Benckiser, IPMG wants to back this success,” said Burkett.
In January, Holler recruited former Clemenger BBDO Sydney staffer, James Theophane, as creative director, while also hired TBWA\Digital Art Network’s Merran Morton as its new client services director.