Durex Australia has created a product that is set to get long-distance couples excited with their new product Fundawear that allows “touch to be transferred over the internet”.
The campaign has been created by Havas Worldwide Australia, with the team behind the product to present at B&T’s Inside Creative event in Melbourne next month.
The fundawear, which consists of briefs for men and women as well bras, uses the actuators in phones to transfer feeling.
The small actuators, which make smartphones vibrate, have been embedded into the underwear.
Durex claims the technology is a “world first” and claims it will be the “future of foreplay”.
For more on the technology see the video below.