Havas Media has partnered with multiscreen ad management and distribution platform DG to better facilitate the convergence of marketing across TV and Online.
The global partnership brings together Havas Media’s digital and media expertise and DG’s MediaMind and VideoFusion technologies at the core of Havas Media worldwide operations.
This step allows Havas Media to advance its operations in cross-media and content marketing globally and will see Havas integrate its specialised units such as Artemis (the group’s global data management network) with DG’s MediaMind Online products and DG’s VideoFusion TV solutions.
As both companies focus on client-side optimisation, advertisers will now benefit from integrated media and technology across digital and TV.
“As part of our strategic efforts to promote agility between all our teams and disciplines at the core of our organisation, DG is a natural partner for us due to the openness and scale of their MediaMind and VideoFusion platforms as well as their continued commitment to innovation,” said Stephanie Marie, in charge of digital operations, Havas Media Global (pictured).
With a recent re-alignment of its business under a simplified structure, Havas Media has placed its digital expertise and content marketing at the core of its operations.
Similarly, DG has recently united all of its solutions under the same master brand, creating the largest independent advertising technology platform in the market, managing more than 10% of the world’s media spend.
“As the worlds of TV and online converge, marketers are seeking technology partners who can deliver cross-channel consumer engagement and analytics,” said Neil Nguyen, DG’s president and CEO.