Hacker hits CUB corporate comms Twitter

Hacker hits CUB corporate comms Twitter

Carlton and United Breweries' corporate affairs Twitter account has been hit by hackers over the weekend, sending out links to malicious software.

On Saturday the @CUB_CorpAffairs account posted spam messages including ‘The fastest way to lose body fat in 2 weeks’, and sent direct messages to followers which contained links to viruses.

It is its first activity since the August 31, when a link to the Beer Chase advert was posted, and the posts had not been deleted as of am today.

The gaff is the latest in a line of social media blunders by Australian brands.

Last week Just Jeans was caught out by a hoaxer posting responses to customers comments on Facebook, telling one woman she had been banned from stores for being rude.

Chris Bridgland, accounts director at digital agency We Are Social, told B&T that incident highlighted the need for brands to take control of their social media presence.

He said: “If you are not controlling the conversation and reacting to online conversations then you are really missing out on an opportunity to develop your brand online. Brands need to have full-time social media teams. There needs to be a level of consistent management.”

CUB’s blunder is particularly embarrassing as it is the Twitter account used by the press officers, and has a following mainly comprising media outlets.

A statement from CUB today apologised for the problem, and said they are looking into how it happened.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]