Google gets serious about mobile

Google gets serious about mobile

Pay-per-click management software provider WordStream has released a new infographic detailing Google’s mobile strategy and key products that are helping Google gain revenue from the mobile market.

B&T Magazine
Posted by B&T Magazine

Rikard Steiber, Google’s global marketing director for mobile and social advertising, late last year told a conference in the US that mobile searches have increased 200% in the past year, and it’s believed that in the following year, mobile will become the primary method people use for accessing Google’s services and search.

Google has witnessed the growing trend in mobile and embraced it as a new and promising revenue stream. Last year Google’s revenue generated through mobile jumped to $8bn, up from $2.5bn in 2011.

Research conducted by WordStream into Google’s mobile product portfolio reveals that Google’s mobile strategy centers around investments in four key mobile product areas: mobile devices, mobile apps, mobile content and mobile advertising.

WordStream evaluated and graded Google’s collection of mobile products based on product quality, market adoption, user value, marketing value, uniqueness and other factors.

These new mobile products by Google illustrate the trajectory of mobile and the vital part it will play in future revenues for Google and other businesses.

The full infographic can be viewed here.