BREAKING: It's massive news out of creative agency BMF today. Read it all here.

Posted 1 day Ago

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by B&T Magazine

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Posted 20 hours Ago

Opinion

by B&T Magazine

If there are two things you DO NOT say in adland it's, "No thanks, I don't drink" and it's this absolute clanger!

Posted 1 day Ago

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Is it just B&T or is the ABC having a rough trot of things lately? Bring back the delightful Maggie Beer, we say.

Posted 1 day Ago

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B&T strongly advises you grab a box of tissues now, as these Will Ferrell gems may make snot come out of both nostrils.

Posted 1 day Ago

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The stack of Playboy mags in B&T's men's toilet are purely for in-depth, investigative research purposes. We promise.

Posted 1 day Ago

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Global book and magazine publisher says it simply can't be arsed being a global book and mag publisher anymore.

Posted 1 day Ago

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by B&T Magazine

Always wanted to buy an Alf Stewart swear book or Sally's school uniform? Well, now you can with this new partnership.

Leo Burnett in the UK unveiled a funky new corporate design that has the elements of both confusion & an IKEA catalogue.

Posted 1 day Ago

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by B&T Magazine

Ever shat ya daks at the racetrack (and let's be honest, who hasn't)? Well, this new jockey-inspired campaign's for you.

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

We would never tolerate gender stereotyping at B&T. So much so, Friday's come "Dressed as your favourite Streisand" day.

Posted 1 day Ago

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Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Do you like to blow stuff up and say its work? Then you'll love this piece with all its fiery, smokey explosiveness.

Posted 1 day Ago

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by B&T Magazine

Look, it's some Perth news, badly needed Perth news that doesn't involve iron ore or that naughty Rinehart family.

Uncork the Veuve and pull on the Jimmy Choo mules! It's an intimate tête-à-tête with the Marie Claire chief!

We love Vogue Living so much at B&T we even have a chandelier fashioned from VB cans we saw in the last issue.

B&T's editor never misses an issue of Women's Health, although he's more "walrus" than "bikini bod".

Are you one of those people who say "I never win anything"? Well, find the "new you" with this handy competition.

When most of us change jobs, we get a soppy farewell speech & droopy carnations. But here, all hell's broken loose!

Posted 1 day Ago

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Do you despise all the man-bunned hipsters at your agency? B&T advises you laugh discretely into a hankie watching this.

Posted 2 days Ago

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Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

We're giving this five-star customer experience article 3.5 stars. However, we'd have given it more had we'd been drunk.

Posted 2 days Ago

Opinion

by B&T Magazine

This study reveals hot Aussie food trends, and sadly it's all bad news for crumbed sheep's testicles and gruel.

Lasers aren't just for destroying the planet Alderaan or burglarising bank safes, as you'll discover in this new spot.

It's yet another foodie story here at B&T today. We'll all be getting fat & wearing cravats soon, had we not already.

As regular visitors would know, no one loves to conga more than pissed B&T staff. so imagine our unbridled joy at this.

Richard Korn set to crack the whip as Ipsos' new CX chief, as staff warned not to have loose cigarettes in their mouths.

Do you insist your sanitary napkin ads include women dancing, riding a bike or doofus boyfriends? You'll hate this.

Posted 2 days Ago

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Linda Fagerlund jumps ship to the Spark Foundry. Yet, no news on whether she'll be playing the flugelhorn. Sadly.

To appease B&T's socially awkward reader base who work in the graphic arts department, here's some Adobe news.

TVC declares ‘We’re All Mental’ on the same day B&T's editor arrived dressed as Jesus & herding a flock of lambs.

Do you use experimental mime or the call of the condor to engage audiences during presentations? End the silliness here.

Posted 2 days Ago

Opinion

by B&T Magazine

Yes, it's yet another study into the Ys. Yes, it's equally as ludicrous as the last one. Enjoy the insanity here.

Posted 2 days Ago

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Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

Posted 2 days Ago

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B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Posted 2 days Ago

Opinion

by David Hovenden

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

To balance the daftness, B&T also brings you proper articles identifying serious industry issues, as boring as that is.

The new #BeatEngland campaign has arrived, which B&T assumes has to do with the Ashes - not beating them with a stick.

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

Posted 2 days Ago

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Have you remarked that Earnshaw fellow's a "mover & shaker"? Well, pull on the ruffles & the maracas & samba to this.

Posted 2 days Ago

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AFR Magazine marks "power issue" with party full of powerful people. Which, we assume, is why B&T didn't get an invite.

Andrew Balint "cements" his position at BRICKX. See what we did there? We even used quotation marks for added gravitas.

You'll well need a bottle of Beam and a pack of darts after this revhead thriller from Supercheap Auto.

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

With Paul "Fatty" Vautin's pending unemployment from Nine, could he replace Manu on Seven's MKR, B&T speculates?

Posted 3 days Ago

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Big Mobile set to become even Bigger Mobile after announcing new JV. That's joint venture, not jaundiced veins, however.

Did that schmaltzy kid's choir make you want to smash your Peter Allen albums? Find peace with these new Qantas spots.

Do you prefer your journalists the old-fashioned way - cranky, facetious & broken? Reminisce to a better time with this.

Posted 3 days Ago

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Hedgehog snares Medical Cannabis Council of Australia. Now there's one Christmas party B&T's definitely attending.

Audi to partner with Men Of The Year Awards. Surely, a V8 Torrie with dropped Chevie 350 would be a better 'man' choice?

Posted 3 days Ago

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The celebration of the diabetes epidemic more commonly known as Halloween has unveiled its first sugar-laced campaign.

Will Lisa have to bite the head of a snake on 'I'm A Celebrity...Get Me Out Of Here!' in contract move to Ten, B&T asks?

Posted 3 days Ago

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The accusations & recriminations are flying following Lisa Wilkinson's departure. Marvel in the unfettered gossip here.

Posted 3 days Ago

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Not since 2014's arcancini record attempt has B&T cried at a conference like we did at this inspirational AANA speech.

Posted 3 days Ago

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There was some serious home truths for AANA attendees. No more so than the B&T journo's Dolce & Gabbana diamanté jeans.

Posted 3 days Ago

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There's some real surprises in this year's most authentic brands list (there's not - B&T was just being unauthentic).

Posted 3 days Ago

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Nothing puts bums on seats like headlining your talk after a sex toy, as B&T's own bum discovered at AANA yesterday.

Posted 3 days Ago

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B&T was a lucky guest at last night's Good Food Awards, and we have both indigestion & hiccups today to prove it.

The media reforms have passed & now B&T can get back to writing about news presenters who've misplaced their trousers.

Posted 4 days Ago

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Jigsaw officially banned from Pauline Hanson's wardrobe as it unveils a pro-immigration campaign to ruffle the feathers.

Posted 4 days Ago

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Ogilvy Brisbane announces two new recruits who, B&T assumes, are mandatory Broncos supporters.

Need some inspiration but haven't got time to read Anthony Robbin's 'Awaken The Giant Within'? Why not try this instead.

Posted 4 days Ago

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Do you love airport terminals so much you visit them even when not flying? Things go to a whole new level here.

Do you typically read Mamamia for articles on sore nipples or nappy rash? Well, you can get the cricket now, too!

Ten maybe so broke it can't afford tea bags. However, someone's discovered a magic money tree with this news.

Posted 4 days Ago

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A statement from Ten can only mean more bad tidings! Hang on, no, it's good tidings for a change. Fancy that, readers?

Posted 4 days Ago

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Yes, B&T flashed this important news story out this morning and, yes, here it is again for the forgetful or unflashed.

Posted 4 days Ago

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Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Think superannuation's only for old people that smell of urine & denture paste? Leave all prejudices at the door here.

Nine has issued a very convivial statement on Lisa Wilkinson's departure, even though it was anything but convivial.

Posted 4 days Ago

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Fear robot armies will rise up and destroy humanity? Well, B&T urges caution reading this smart billboard announcement.

September ad spends are in, and you can now officially upgrade the office Christmas party from "devon" to "cabanossi".

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

This study paints we Aussies as a suspicious, secretive little bunch. Although B&T strongly has its suspicions.

In very sad news indeed, The Oz's music editor and drummer for The Saints, Iain Shedden, has tragically passed away.

Posted 4 days Ago

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Cosmo magazine unveils annual industry spunk rat. However, that's not to suggest he has any predilection for cheese.

B&T's labelling this report "must read". Well, we wouldn't put it in front of going to the pub or tickling a colleague.

Does content marketing keep you awake at night? Well, find blissful sleep with this pyjama-free read.

Posted 4 days Ago

Opinion

by Lauren Quaintance

Lachlan and Bruce have conceded defeat, apparently, which is not typically in the nature of Lachlan and Bruce.

Posted 4 days Ago

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by B&T Magazine

B&T has a pub netball team. Well, let's be honest, it's a lot more pub than it is netball, if truth be told.

There's some salacious gossip emanating out of Nine HQ today which, admittedly, B&T nicked off a salacious gossip site.

Posted 4 days Ago

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Warning, this ad does contain nipples. So if those sorts of things horrify you, B&T strongly advises you look away now.

Posted 4 days Ago

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In what could arguably be described as favourable news, ferocious wild beast turns out to be cute little kitty.

Posted 4 days Ago

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Have you recently called the Foxtel-Fox Sports merger a "done deal"? Feel that yolk on your face? That's called egg.

Posted 4 days Ago

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These new BWS ads will certainly drive B&T staff in-store, had they not already been there already.

If two colleagues try and irritate each other at Haystac, is that considered needling, we ask?

Look, here's some welcome news out of Canberra that thankfully doesn't involve politicians or the adult film industry.

Marshall Campbell has joined Emotive, and it can only be good news for the nation's employment numbers.

We'd never speculate what the households of Australia get up to, but they definitely weren't watching Ten last night.

Posted 5 days Ago

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Thought you'd heard the end of last week's SCA-Ray Hadley spat? Well, as you'll read here, this B&T journo can't let go.

Posted 5 days Ago

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We love Red Rock, but Cheezels remain the preeminent salted treat at B&T. Our orange keyboards are testament to it.