By now it is well understood that social media is not an option for businesses, it is a necessity. Not only does social media marketing allow you to reach a wider and more diverse audience than ever before, it also increases the value of your ad by offering a deeper level of tracking, measurement and targeting capabilities.
Twitter is an extremely powerful platform for marketers and advertisers, so powerful that businesses are willing to pay $20,000 to sponsor a trending topic for a day. But you don’t need a huge budget to harness this power for your own organisation, you just need to understand what makes a campaign a success on Twitter.
This free eBook highlights key strategies to help you maximise the success of a Twitter marketing campaign, increase engagement and get your message noticed and shared.