Four fight it out in Qantas digital pitch

Four fight it out in Qantas digital pitch

EXCLUSIVE: Qantas Frequent Flyer is close to a decision on appointing an agency to lead its digital offering, B&T can reveal.

B&T Magazine
Posted by B&T Magazine

A spokesperson for Qantas confirmed to B&T that a pitch is currently taking place with four agencies still in the running for the work, with a decision on a winning agency to be made as early as next week.

B&T understands that Razorfish (formerly Amnesia Razorfish), which currently handles digital work for the main Qantas account, is one of the four agencies currently engaged in the pitching process for the rewards program.

Last year, Razorfish was added to the Qantas roster for digital media strategy, at the same time Droga5 picked up the airline’s prized global creative account and Zenith Optimedia won the media account.