Facebook the top social fashion influencer

Facebook the top social fashion influencer
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Fashion savvy women who find the latest trends and beauty extremely important are turning to Facebook for inspiration, according to a new US study.

The Netbase report found Facebook dominated the inspiration stakes compared to other social networks.

More than half (56%) of women who said fashion and beauty were extremely important are inspired by Facebook.

That figure leaps to 72% for women who agreed with the statement: “The brands and products my friends use influence my own purchase decisions.”

But for serious fashionistas its the blogs and message boards that carry the real weight with 64% referring to those channels for inspiration.

Twitter was not found to be a top-five influencer in the study which surveyed 1,005 women.

Instagram and Pinterest have more of an influence than Twitter, approximately 50% and 42% respectively.

For more view the study here. 

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