Dulux demands some Visual Jazz for its digital approach

Dulux demands some Visual Jazz for its digital approach

Visual Jazz Isobar has unveiled its first work on the Dulux account after picking it up during a competitive tender at the end of 2012.

B&T Magazine
Posted by B&T Magazine

Tasked with unifying the paint giant’s digital strategy the agency started with a campaign during Melbourne Fashion Week in a ‘United by Style’ campaign, partnering with Aussie desigeners to create interiors based on their collections.

The rooms were then photographed and featured on the site along with vignettes introducing the designers and their rooms, and was supported  by Facebook ads and banners.

Lisa Madigan, marketing manager at Dulux said: “We are really pleased with the way Visual Jazz Isobar has been able to support and enhance our marketing efforts.

“There have been some great successes so far and we have been very impressed with the results of the L’Oreal Melbourne Fashion Festival campaign.”

Konrad Spilva, managing director at VJI added: “We love Dulux’s approach to marketing and their willingness to progress their digital offer.

“They take a really different view on the paint market with initiatives like the LMFF partnership and we look forward to implementing more great campaigns as part of our ongoing strategy.”