Directories Group set to unveil new home heaven offering

Directories Group set to unveil new home heaven offering
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The MD of the Directories Group believes the future remains bright for magazines in Australia, as she gets set to launch a new home heaven digital title, while predicted that more and more titles may extend their website into print.

Last month, NewsLifeMedia moved against current publishing trends by extending its popular Taste website into print.

Jackie Maxted (pictured), who leads the Directories Group, which includes Australia’s number one ranked independent beauty website, beautyheaven.com.au, said it’s something her business has also been looking at for a while. 

“It’s definitely something we’re looking at, to take some of our content and put it in print, perhaps in a quarterly publication."

Maxted added that there’s still opportunity in the current publishing market for magazines to prosper.  

“I think perhaps people have just got a bit lazy,” she said. “It’s about finding the correct audiences and getting the right stuff in the right format that matters.”

The Directories Group is  set to launch a new consumer-publishing platform to complement its existing offering.

homeheaven.com.au will be launched in the second half of 2013 as Australia’s first home and household destination to combine editorial content with user generated content and reviews.

Maxted said the new site was designed specifically to tap into a very real space in the Australian digital publishing market.

“Due to the strength of our relationship with beautyheaven’s user base, we have an incredibly deep understanding of their needs and wants,” she said.

She added that through extensive research and conversation, the group has identified a clear interest to apply the same high quality news, reviews and conversations to household products and appliances as we have to the beauty sector.

“Currently, no one else in the current Australian home and household online space combines content, community and reviews. There are sites delivering content and forums, but we want to go a step further and combine it with a significant proportion of consumer-generated content,” she said. 

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