Digitas' Roger Box returns to Clems

Digitas' Roger Box returns to Clems

Clemenger BBDO Melbourne has recruited Roger Box, who worked on the multi-award winning American Express ‘Small Business Saturday’ campaign, as director of digital experience.

B&T Magazine
Posted by B&T Magazine

Box takes over the role from Mark Gretton who has moved to become head of digital strategy.

The appointment marks a return to the Melbourne agency for Box who worked there as an account director a decade ago.

Box was most recently vice president of Digitas New York.

Peter Biggs, chief executive Clemenger BBDO Melbourne, said: “We are delighted to welcome Roger back home. He’s a world-class talent, born and bred in Melbourne. Digitas New York is a brilliant digital agency and it’s a fantastic coup to have Roger join us. I have no doubt that he will make our already strong digital capability even stronger.”

American Express’ ‘Small Business Saturday’ campaign won nine Cannes Lions in 2012 and generated US$5.5bn in sales. Click here for more on the campaign.