More than 50% of organisations intend to increase their digital marketing budget with most of them intending to shift money from other areas a global digital marketing outlook survey has found.
While 15% of respondents said they intended to increase their overall marketing spend, 39% of respondents said they would increase their digital spend, but maintain their overall marketing budgets. A further 34% of respondents said they intended to maintain the status quo of their digital marketing spend, while only 11% said they intended to decrease their digital budgets.
The annual survey was released in the US this week as part of The SoDA Report, released by the Society of Digital Agencies. It featured responses from 814 individuals, 84% of whom were either decision makers or key influences of marketing decisions and their organisations had marketing budgets ranging from $5 million and more than $100 million.
Other results included that one in five digital agencies now have agency employees embedded as specialised resources at their client offices as part of their service offering.
In addition to the findings of the Digital Outlook Marketing Survey, The SoDA Report details trends, issues and best in class methods shaping the future of the digital agency community worldwide; client-side innovations in digital marketing; the need to continue to cultivate talent through education within the digital industry, and showcases of best practice activities from SoDA members worldwide.