Digital Degustation

Digital Degustation
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Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.

How Much Do You Really Love Advertising?

That’s the question that TBWA Istanbul posed of its internship applicants when they signed up for their programme this year.  Instead of taking their responses on face value though they brought in some EEG gear and monitored their brain activity while exposing them to a range of advertising.  The 5 of 500 with the greatest passion got the job.  If it was me I would have failed – advertising really isn’t that cool! Check it out here.

A Visual Guide to KickStarter Projects

Sometimes businesses that are quite new feel like they have been around forever.  That’s why it’s quite sobering to explore a tool like Project Kick – an interactive infographic style depiction of all the funded KickStarter projects the site has helped in its relatively short, but significant history.  Which category most often exceeds funding goals? Table top games.  How much money has been invested in ideas based in LA? $113M.  Some useful stats and stuff here for future inventors.

Wearable Prosthetics Make Dancers’ Movements Musical

In a project that blurs the fields of art, technology and design, the McGill University has developed a digital musical instrument that can be worn by dance performers in order to augment their movements.  By creating an instrument that is activated by gesture and which can also be worn, the dancers integrate the instruments into their movements; combing gesture and interpretation into the performance whilst at the same time creating sonic outputs.

A Quick Scan Weeds Out True Fans From Fakes

There is quite often a discrepancy between what we say, and what we do.  So what better way to assess if a music lover really is a fan of an artist than to scan their other brain (their mobile) to see if they really do have the music they proclaim to be a fan of. Billboard magazine used this thinking to offer free copies of their magazines, but only to those people who could prove they were real fans of the artists on their covers. See it here.

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Latest News

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Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
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Digital Agency Inlight Secures Two Key Client Wins

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AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

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Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

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Adobe MAXes Most Creatives In A Room Record
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B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

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Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

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by B&T Magazine

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Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

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Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
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  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

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Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
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Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

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Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.