Digital Degustation

Digital Degustation
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“Geography of Hate” Maps the Origins of Hateful Tweets

A team of researchers from California’s Humboldt State University have mapped out the US cities that engage in the most hateful and bigoted speech on Twitter. Called the ‘Geography of Hate’, the site shows a visual representation of over 150,000  homophobic, racist and anti-disability Tweets,  forming a heat map based on which region they derive.

Agency Promotes Themselves via Nesting Falcons

When a couple of rare Peregrine Falcons made their nest on the roof of ad agency Campbell Ewald in Michigan last week, little did they know that they and their three eggs were about to become internet stars. Seizing the opportunity for a little PR, the agency setup a live webcam and Tumblr called CEFalcon – One Roof, Two Falcons, Three Eggs. The site initially documented the incubation and birth of the Falcon chicks and now is focusing on their rearing. Check it out here

Could you Guess a Random Streetview Location?

A new website that uses Google Maps Streetview to form a guessing game might be this week’s most addictive website. Called ‘GeoGuessr’, the website drops you in a random Streetview location and asks you to look at the surroundings to work out where you are. Points are awarded based on time and proximity to the actual location. It’s hours of time-wasting fun.  Check it out here

Shopping Cart Mounted Tablet Suggests Recipes Based on Ingredient Proximity

Last year, Hellmann’s Mayonnaise in Brazil printed mayonnaise specific recipes on shopping dockets based on what was in the shopper’s basket. Recently they’ve trialled a similar idea on the shopping cart itself.  Enabled by NFC technology, the ‘Hellmann’s Recipe Cart’ provides recipe ideas on a screen located on the cart handle based on what ingredients shoppers walk past. Just like last time, all the recipes include Hellmann’s Mayonnaise.

“Smart PJs” Contain Bed Time Stories

In an effort to help parents get kids off to bed, QR codes can now be found in pyjamas.  Called ‘Smart PJs’, the pyjamas contain multiple QR code-like symbols each representing a new story. Scan the code on a synched app and parents and children can enjoy a new story together each night. Take a look here

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Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine