Digital Degustation

Digital Degustation
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“Geography of Hate” Maps the Origins of Hateful Tweets

A team of researchers from California’s Humboldt State University have mapped out the US cities that engage in the most hateful and bigoted speech on Twitter. Called the ‘Geography of Hate’, the site shows a visual representation of over 150,000  homophobic, racist and anti-disability Tweets,  forming a heat map based on which region they derive.

Agency Promotes Themselves via Nesting Falcons

When a couple of rare Peregrine Falcons made their nest on the roof of ad agency Campbell Ewald in Michigan last week, little did they know that they and their three eggs were about to become internet stars. Seizing the opportunity for a little PR, the agency setup a live webcam and Tumblr called CEFalcon – One Roof, Two Falcons, Three Eggs. The site initially documented the incubation and birth of the Falcon chicks and now is focusing on their rearing. Check it out here

Could you Guess a Random Streetview Location?

A new website that uses Google Maps Streetview to form a guessing game might be this week’s most addictive website. Called ‘GeoGuessr’, the website drops you in a random Streetview location and asks you to look at the surroundings to work out where you are. Points are awarded based on time and proximity to the actual location. It’s hours of time-wasting fun.  Check it out here

Shopping Cart Mounted Tablet Suggests Recipes Based on Ingredient Proximity

Last year, Hellmann’s Mayonnaise in Brazil printed mayonnaise specific recipes on shopping dockets based on what was in the shopper’s basket. Recently they’ve trialled a similar idea on the shopping cart itself.  Enabled by NFC technology, the ‘Hellmann’s Recipe Cart’ provides recipe ideas on a screen located on the cart handle based on what ingredients shoppers walk past. Just like last time, all the recipes include Hellmann’s Mayonnaise.

“Smart PJs” Contain Bed Time Stories

In an effort to help parents get kids off to bed, QR codes can now be found in pyjamas.  Called ‘Smart PJs’, the pyjamas contain multiple QR code-like symbols each representing a new story. Scan the code on a synched app and parents and children can enjoy a new story together each night. Take a look here

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Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]