Digital Degustation

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Find Out How Rich You Really Are

Just in time for the 25th anniversary of The Times Rich List, UK agency Poke has released an updated version of globalrichlist.com. Enter your salary into the site and you’ll be shown an infographic of where you rank against the rest of the world's population. If you continue to scroll down, your wage is then compared to the wage of less fortunate workers before you are prompted to donate to Care. Even if you play around with salaries you’ll be surprised.

Get an STD Check-up Anonymously Via Your Smartphone

With the launch of the smartphone app STD Triage, STD check-ups just got a little less awkward in Sweden. The app, created by dermatological company iDoc24 in time for Sweden’s STD Awareness Month, allows users to submit anonymous photos and descriptions of symptoms they believe could be sexually transmitted diseases to receive professional advice within 24 hours.

Incredible Contraption Puts Your Tweets Through the 24hr News Cycle

COLORS magazine has created a machine that mimics the modern 24hr news cycle to draw attention to the inaccuracy in the news. Tweet to @colorsmachine and your Tweet will go through a number of different media filters, including a megaphone, tape recorder, monitor, and video recorder. After passing through each medium via audio and visual recognition software, the tweet is then sent back to you a little distorted, like a game of Chinese Whispers. Give it a try.

Budweiser Creates a Glass that Adds Facebook Friends You Meet at Bars

Ever wondered how long you should wait until you add a person you just met at a bar to Facebook? With a new concept called the ‘Buddy Cup’, Budweiser in Brazil think it should be as soon as you ‘clink’ glasses.  Designed for use at Budweiser sponsored events, the Buddy Cup synchs to your Facebook profile and automatically adds people whenever you clink their glass.

VW Create World’s Fastest Youtube Ad

Most people can’t wait to skip YouTube pre-roll ads. VW in Spain has taken this insight and created a pre-roll ad that’s too fast for you to skip. The ad for the sporty Golf GTi runs for about 1 second before reverting back to the video you were planning on watching. Whilst watching your planned video a banner overlay then appears asking you if the pre-roll ad was “too fast?”  Upon clicking it, it directs you to a website for more information on the vehicle.

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Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]