Digital Degustation

Digital Degustation
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Find Out How Rich You Really Are

Just in time for the 25th anniversary of The Times Rich List, UK agency Poke has released an updated version of globalrichlist.com. Enter your salary into the site and you’ll be shown an infographic of where you rank against the rest of the world's population. If you continue to scroll down, your wage is then compared to the wage of less fortunate workers before you are prompted to donate to Care. Even if you play around with salaries you’ll be surprised.

Get an STD Check-up Anonymously Via Your Smartphone

With the launch of the smartphone app STD Triage, STD check-ups just got a little less awkward in Sweden. The app, created by dermatological company iDoc24 in time for Sweden’s STD Awareness Month, allows users to submit anonymous photos and descriptions of symptoms they believe could be sexually transmitted diseases to receive professional advice within 24 hours.

Incredible Contraption Puts Your Tweets Through the 24hr News Cycle

COLORS magazine has created a machine that mimics the modern 24hr news cycle to draw attention to the inaccuracy in the news. Tweet to @colorsmachine and your Tweet will go through a number of different media filters, including a megaphone, tape recorder, monitor, and video recorder. After passing through each medium via audio and visual recognition software, the tweet is then sent back to you a little distorted, like a game of Chinese Whispers. Give it a try.

Budweiser Creates a Glass that Adds Facebook Friends You Meet at Bars

Ever wondered how long you should wait until you add a person you just met at a bar to Facebook? With a new concept called the ‘Buddy Cup’, Budweiser in Brazil think it should be as soon as you ‘clink’ glasses.  Designed for use at Budweiser sponsored events, the Buddy Cup synchs to your Facebook profile and automatically adds people whenever you clink their glass.

VW Create World’s Fastest Youtube Ad

Most people can’t wait to skip YouTube pre-roll ads. VW in Spain has taken this insight and created a pre-roll ad that’s too fast for you to skip. The ad for the sporty Golf GTi runs for about 1 second before reverting back to the video you were planning on watching. Whilst watching your planned video a banner overlay then appears asking you if the pre-roll ad was “too fast?”  Upon clicking it, it directs you to a website for more information on the vehicle.

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Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]