Digital Degustation

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Nick Cave Creates a Spotify App with Themes of Murder and Mayhem

Artist playlist apps on Spotify have been around for a while now and so far they’ve all been fairly vanilla. However, to promote his new album, Nick Cave has created a Spotify app that’s anything but. Select your theme – sex, murder, mayhem (amongst others) – then spin the wheel and you’ll be presented with a playlist of music spanning his catalogue that fits the bill.

More Brand Prank Videos

First there was Candid Camera, then Punk’d and now brands. In 2013 we’re getting at least one or two new brand ‘prank’ videos a week and each are getting millions of views. This week it’s Carlsberg (again) with ‘Carlsberg Puts Friends to the Test’ and Pepsi Max with the ‘Pepsi Max and Jeff Gordon Test Drive’. The former involves young men setting up their best friend to bail them out of a seedy poker game in the wee hours and the latter sets up a car salesman by having Nascar car driver Jeff Gordon take him for the ride of his life in a new Camaro.

Optimising Google Image Search to Create ‘Organic Ads’

A group of advertising students from Willem de Kooning Academy have created the first ever ‘organic ad’ out of Google image search results. By optimising five URLs via self-proclaimed “hardcore SEO-craftsmanship”, they were able to cleverly create a Volkswagon ad out of the top five image search results for “ultimate business car”.

A Toaster that ‘Prints’ Topical Images

Everything is becoming connected, even toasters. University Student Scott van Haastrecht has built a prototype toaster that scours the net to find the most popular image of the day and then burns it into your toast. Whilst this may not be the best application of such technology, it does stretch the imagination as to what is possible when connecting every day items to the internet.

Fragrances Enter the Digital Age

Commodity, a Kickstarter campaign running at the moment, has the potential to shake up the fragrance industry with a new way for people to trial and buy fragrances online. They’ve created a process called ‘Scent Tailoring’ to help you find your perfect scent. First customers answer questions to work out their style and then Commodity sends them mini fragrance samples to trial at their convenience.

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Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]