Digital Degustation

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Dove Create a Trojan Horse for Photoshop Retouchers

Dove, the champions of real beauty, have devised a cunning scheme to take action against photo retouching. Targeting Photoshop users, they’ve promoted the ‘Beautify Photoshop Action’ – a script to automatically achieve blemish free skin on images. When activated, the script deletes all retouching made earlier to the image and displays the message “don’t manipulate our perceptions of beauty.”

http://www.youtube.com/watch?v=m0JF4QxPpvM

 

Cinema Audience Freeze in Homeless Charity Stunt

Dishing out a bitter dose of perspective, FiftyFifty, a German non-profit, is showing moviegoers what it’s actually like to freeze by turning the cinema’s air-conditioning down to 8 degrees. Synched with a mini documentary about Berlin’s homeless on screen, after experiencing the cold, the audience are prompted to look to the rugs they have been provided with and scan a QR code to donate. For more click here. 

 

How Would You React if You Walked in on a Murder?

Another week another ‘reality’ brand video gone viral. This week – a murder. A lift is set up with two actors. One strangling with an electric cord and the other gasping for help. The unsuspecting public, react in various ways including, fighting, calling the police, and walking away. The video is designed to promote the new film Dead Man Down and the viral success alongside the obvious danger faced by all parties proves that ‘reality’ isn’t a mandatory when it comes to reality brand videos.

http://www.youtube.com/watch?v=qo6Jzh7SHRA

 

Clothing with Bluetooth Tracking Devices

If you leave a jacket in a public place you probably won’t see it again. This may no longer be the case. Designer Asher Levein has introduced a range of clothes with embedded Bluetooth trackers synched with an iPhone app. Press locate on your phone and if you’re within audible distance you’re jacket will sound.If you’re outside of the range you’ll be given GPS coordinates. For more click here. 

 

Facebook News Feed Update Could Force Marketers to Pay More

Facebook have announced a redesign of their news feed. The feed will be much larger in size and will enable people to choose different filters to display such as just photos, just videos or, critically for marketers, just friends. Whilst there is an option to filter for ‘just following’, where users can filter to see all brand page updates, if the ‘just friends’ feed gains popularity, marketers will be forced to pay to reach all people who have liked their page. For more on this click here. 

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Latest News

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

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by B&T Magazine

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Amobee Wins Auction To Acquire Videology Assets
  • Advertising
  • Marketing

Amobee Wins Auction To Acquire Videology Assets

Singtel subsidiary Amobee has announced it has emerged as the winner in the court supervised auction to acquire certain assets from adtech player Videology. The acquisition is subject to court and regulatory approvals and fulfillment of certain closing conditions. The purchase price of US$101 million is subject to adjustments for accounts receivable at closing, estimated to […]

Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

Strategic creative and digital agency HBT has announced the appointment of Luke Kelly as a partner. The announcement, which coincides with the agency’s 21st birthday, will see Kelly (pictured above, middle) join co-founders David Hayes (pictured above, left) and Michael Berry (pictured above, right) on HBT’s leadership team. Luke brought over 15 years of relevant […]

MCN Names New Boss As Anthony Fitzgerald Departs
  • Media

MCN Names New Boss As Anthony Fitzgerald Departs

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Tuesday TV Wrap: Spluttering Ninja Still Enough To Get Nine To The Buzzer
  • Media

Tuesday TV Wrap: Spluttering Ninja Still Enough To Get Nine To The Buzzer

Australian Ninja Warrior might be well down on its triumphant numbers of 2017, but it’s still doing the business for broadcaster Nine. Last night’s Ninja managed 817,000 viewers, but that was still half of what the same episode managed this time last year (1.674 million). Adding to that, it still got beat by MasterChef with its 821,000 […]

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News Corp & Fairfax To Share Printing Networks
  • Media

News Corp & Fairfax To Share Printing Networks

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Finalists Announced For New-Look News Media Awards
  • Media

Finalists Announced For New-Look News Media Awards

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World Cup Proves Expensive Ratings Flop In The US
  • Media

World Cup Proves Expensive Ratings Flop In The US

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by B&T Magazine

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Nike Unveils Quite Wonderful Ad Saluting England’s World Cup Campaign
  • Campaigns

Nike Unveils Quite Wonderful Ad Saluting England’s World Cup Campaign

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by B&T Magazine

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Why High-Quality Video Doesn’t Have To Mean High Production Costs
  • Media
  • Opinion

Why High-Quality Video Doesn’t Have To Mean High Production Costs

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by B&T Magazine

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Publicis Media To Handle Lenovo’s Global Media Account Via Bespoke Unit
  • Advertising
  • Media

Publicis Media To Handle Lenovo’s Global Media Account Via Bespoke Unit

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Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

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Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

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Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

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Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

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APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

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Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

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The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

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Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

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Women In Media Profile: Lisa Sheehan
  • Media

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  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

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Storyation Finalist For Global Content Marketing Agency Of The Year
  • Marketing

Storyation Finalist For Global Content Marketing Agency Of The Year

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Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular
  • Marketing

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular

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APD Australia Appoints New Head Of Digital Product & Strategy
  • Marketing
  • Technology

APD Australia Appoints New Head Of Digital Product & Strategy

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Apparent Appoints Joint Creative Directors From Within
  • Marketing

Apparent Appoints Joint Creative Directors From Within

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