Digital Degustation

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App Shames You Into Fitness

While apps like RunKeeper and GymPact use dollars to motivate you to stick to your fitness regime, a new app created at last week’s Foursquare hackathon uses shame. Called GymShamer, the app holds you to your pledge by monitoring the amount of times you check in to a gym on Foursquare per week. Miss your quota and the app lets your friends know by updating your Facebook or Twitter account with humiliating posts on your behalf.

http://www.businessinsider.com/gym-shamer-shames-you-into-going-to-the-gym-2013-1

 

TV Tech That Projects Off Screen and Into The Living Room

What happens when everyone realises that 3D TV is a gimmick and screen sizes get so big that they can no longer fit in your living room? Microsoft Research have been busying themselves with this question and have developed the VERY impressive IllumiRoom – technology that projects images beyond your screen and out into your living room for an immersive gaming experience. Best understood by this video:

http://www.youtube.com/watch?v=re1EatGRV0w

 

Book a Night in a Homeless Person’s Room

Faktum Magazine (think Big Issue) have launched an innovative campaign that aims to raise awareness of the homeless in Sweden’s Gothenburg. Called Faktum Hotels, the microsite advertises ten spots where the city’s homeless sleep. People can book a night for themselves or a friend like a regular hotel and all of the proceeds go towards the Faktum Magazine.

http://www.youtube.com/watch?v=dCM1My93WLM

 

Auto News from CES 1: Ford Developer Program

At last week’s Consumer Electronics Show (CES) in Las Vegas, Ford announced the launch of the Ford Developer Program, an initiative where anyone can have access to and produce apps for their SYNC in-car entertainment system. Within 48hrs, 1,000 developers had signed up. With this move we expect to see massive advances in car-smartphone compatibility across the industry in 2013. For more, click here.

 

Auto News from CES 2: BMW In-Car 4G Wi-Fi Hotspot

Web browsing on my smartphone during car trips is painful. My 3G Vodaphone signal just isn’t up to the task. If I were in a new BMW however, I’d have the option to connect to its in-car 4G WiFi hotspot . Making use of the vehicles antenna and power supply, the router can service up to 8 mobile devices at a time. It’s also removable allowing passengers to continue their browsing in coffee shops. Find out more by clicking here.

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Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]