Digital Degustation

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3D Printed Records and Music Piracy

With the help of 3D printing, digital music piracy has taken an analogue twist. Digital media tinkerer Amanda Ghassaei has developed a process that enables any MP3 to be printed on to plastic records and played on a turntable. Given it will only work with super high-res 3D printers and the audio is still horrible, it’s a long way off in-home use, but we suspect it won’t be long.

BookRX Recommends Books By Scanning Your Twitter Feed

A US PHD student from Northwestern University has created an innovative web app to help you discover new books. Called BookRX, the web app scans your twitter feed and bases its recommendations on your recurring tweet themes. It’s a surprise that none of the major online retailers have developed this previously. Try it here.

Vid 1: Would You Help a Drunk Get Into Their Car?

A UK insurance comparison company has released an online video campaign that tests the public to see how many people would help an inebriated individual into his car. Alarmingly, only 8 people out of 50 refused him entry. Good thing he was acting.

Vid 2: Subaru Collision Avoidance Demonstration

Subaru have created a clever video to demonstrate their “Eyesight” collision avoidance technology. Clocking up over 600K views in a little over a week, the video features a multitude of mini Subarus each fitted with the “Eyesight” technology and a musical tune that only activates when the car is moving. The video creates a symphony and showcases how the mini cars navigate each other once a single road block (holding them all back) is lifted.

The Nokia Open Song Project

A few months back Beck released a new song only in sheet music form – a clever move that spawned hundreds of public interpretations before his own version was released. Nokia, Naked Communications Copenhagen and Danish electro group Spleen have just teamed up to release ‘Hybernation’ in a similar manner. Called the Open Song Project, Nokia and Spleen have given people the various sample components of the song and asked them to create music with it – all without actually hearing the song. Each component (kick drum, synth, bass, etc.) is accompanied with video shot on the new Lumia 920, so when each part is stitched together a video clip is automatically made.

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Latest News

App Annie Announces New Managing Director For APAC
  • Technology

App Annie Announces New Managing Director For APAC

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New Editor For GQ Australia
  • Media

New Editor For GQ Australia

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QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

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PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

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MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

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  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

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by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

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