True Alliance, the distributor of major retail brands including Ben Sherman, Coach, Lacoste, and Reebok, has appointed online customer acquisition agency Dgm to develop its brands’ online activity and launch their ecommerce stores into the Australian market.
Dgm will provide Pay Per Click and Search Engine Optimisation, launching the brands’ ecommerce sites, adding conversion management, affiliate marketing and lead generation in the coming months.
True Alliance head of digital Tim Knight said: “Our goal for online is to continue to build the strong relationship with customers that our bricks and mortar retail and wholesale businesses enjoy.
“We are an omni-channel business and we needed an online partner that understood the requirement to build the online business while at the same time increasing traffic into our offline retail stores. Although challenge, but one we believe dgm is best equipped with people, skills and tools to undertake for us in the Australian market.”
Dgm head of search Cem Bali said: “To work with such a world class group of brands and bring them to the Australian market is a great vote of confidence for the quality and range of services we offer at Dgm.”
Dgm will work with True Alliance on all of the following brands: Ben Sherman, Chantelle, Coach, Lacoste, Lee, Nautica, Passionata, Reebok, Riders, Rockport, Speedo, Teva, The North Face, UGG Australia and Wrangler.