Dads get connected

Dads get connected

Almost all Aussie dads are turning to connected devices for everything from DIY to entertaining the kids, according to new research from Telstra ahead of Father’s Day on Sunday.

B&T Magazine
Posted by B&T Magazine

The telco’s research found that 92% of dads use a device such as a tablet or smartphone every day, with almost two-thirds consulting YouTube to learn how to make, build or fix things.

More than half of the fathers surveyed also said that having a connected device helps them stay connected to their children.

The top five apps dads are downloading fall into the categories of news (67%), banking (54%), social media (46%), games (44%), and sports (40%).

Scott McGibbony, director of consumer mobility at Telstra, said: “When it comes to gaming apps, Candy Crush Saga is the game of choice for younger dads while dads aged 45 and above prefer card game apps like Solitaire.

“We also see battle lines drawn when it comes to live sporting apps. The AFL Live app kicks goals with dads in Victoria, Tasmania, West Australia and South Australia, while the NRL app scores a try among dads in New South Wales and Queensland.”

Other findings in Telstra’s research included that 75% of dads use their connected devices at home the most, and that personal fitness apps are the least popular with only 5% of fathers having a fitness app. Victorian dads are the most likely to use a connected device to entertain their children, with two out of three saying they use it as a nanny tool.