A new association to support and promote the growth of the digital out of home sector has been set up in Australia.
The Digital Place-Based Advertising Association (DPAA) has been launched by a group of industry professionals who want to see more collaboration amongst advertisers, agencies, digital networks and suppliers to drive growth.
Anthony Deeble, managing director of Val Morgan Outdoor, and Oliver Roydhouse, managing director of Inlink Group, are the two founding members.
An advisory board, comprising senior staff at advertising agencies, has also been established. Sitting on the board is Joe Copley, managing director at Posterscope, Daniel Sinfield, head of training and implementation at OMD, Andrew Jackson, head of print and outdoor at Zenith Optimedia, and Nicole Turley, national investment director at Starcom.
The local branch of the DPAA has been formed in association with the global DPAA, based in the US.
Deeble, the first chairman of the DPAA, said: “The establishment of the DPAA is a critical step in the ongoing growth and development of the digital out of home industry in Australia.
“Digital is consistently one of the fastest growing out of home formats, both in Australia and globally. The DPAA provides digital place-based media with a great catalyst for further growth – we will benefit from the experience and multi-million dollar investment of the association internationally combined with the best assemblage of members locally to influence and drive the DOOH media space in Australia.”