Global ad management and distribution platform, DG, will launch in Australia with a new brand identity which incorporates all of its TV and online solutions, including MediaMind, under a single corporate umbrella.
The consolidated DG offers ad campaign management that includes multi-screen delivery, cross-channel analytics and unified asset management through its online MediaMind product line and its newly introduced VideoFusion product line.
DG is currently second in terms of global market share to Google’s DoubleClick, and manages 10% of the world's media assets. In Australia that market share jumps to 50%.
Neil Nguyen, CEO and President of DG said: "Through our acquisitions, DG is uniquely positioned to accelerate the convergence of advertising across an ever increasing number of screens.
“Unifying all our brands and technologies under the DG umbrella will make it easier for all advertisers to take full advantage of our unique offering. We believe that the most powerful branding messages should be delivered with sight, sound and motion and when it comes to serving ads, we always aim to be ‘Spot On.’"
The new VideoFusion offering incorporates all of DG’s TV and video products and services such as TV ad delivery, SpotCentral, PathFire, TreeHouse and online video.
VideoFusion tackles will provide solutions for converged video marketing including asset management, creative production to planning, analysis and ubiquitous effective delivery of converged video campaigns.
DG now offers its customers the following solutions:
- DG MediaMind – Online ad management platform
- DG VideoFusion – Cross-platform video management
- DG Peer39 – Semantic advertising technology
- DG SourceEcreative – Creative resource library
- DG Mijo – Post-production content customization
- DG TreeHouse – Direct response production
- DG PathFire – Long-form content syndication
DG connects over 14,000 global advertisers and 7,400 agencies with their targeted audiences through a network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries.