Click Frenzy organisers said they have learned from last year's 'Click Fail' and "no expense has been spared" on sourcing "the best" technology for tomorrow's event.
The event, Mothers Day Frenzy, is set to kick off tomorrow at 7pm with a list of retailers including Bonds, Myer, Dan Murphy’s and Masters involved.
In November last year Click Frenzy whipped up excitement among bargain-hungry shoppers with the promise of 24-hours full of big deals.
But the site and those of associated retailer’s, including Myer, crashed prompting disappointing shoppers to hijack the official hashtag #clickfrenzy and turn it into #clickfail.
Grant Arnott, direct of Click Frenzy, said he has learned from the inaugural event last year and tomorrow’s will feature the “best technology available”.
“This year’s Click Frenzy events will be underpinned by Akamai and Amazon Web Services, two the of the world’s best providers of online event hosting and infrastructure,” Arnott said.
“We are expecting equivalent volumes of curious shoppers and we need to be able to handle the load from the beginning.”
For more on Click Frenzy see The Brief below which asked the experts what the event means for Australian e-commerce, featuring Naked Communication’s Adam Ferrier, Catch of the Day founder Gabby Leibovich and more.
Mother’s Day Frenzy is the first of four planned events this year which include End of Financial Year Frenzy, Father’s Day Frenzy and “mega sale” Click Frenzy Ecarnivale.
Retailers returning to tomorrow’s sale include Bevilles, Bing Lee, Bookworld, SurfStitch, Booktopia, Bendon, Dan Murphy’s, Masters, Chemist Warehouse, and The Iconic.
“These household retail names chose to support Click Frenzy in its first year, and though we had our well-publicised technical difficulties, it’s a testament to the event that they are keen to continue their support.”
New brands include Peter Alexander, Just Jeans, Berlei, Laura Ashley and Aveda.
For more on Click Frenzy see B&T’s coverage below: