Census data fuels new mobile game

Census data fuels new mobile game
SHARE
THIS



Wannabe mayors can now run any Australian town of their choosing as the Australian Bureau of Statistics (ABS) becomes interactive with a new mobile game.

The location based simulation game, Run That Town, was created by Leo Burnett Sydney in response to the ABS’ desire to make its Census data “more relevant and compelling”.

The response to Run That Town has been “overwhelmingly positive”, Leo Burnett Sydney’s chief creative officer, Andy DiLallo said.

“People are finding a game about statistics fun and surprisingly addictive. And they’re discovering more about their local area as well,” DiLallo said.

The aim of the game is to use the Census data to grow the town and make planning decisions while keeping the locals happy.

Sue Taylor, director of the 2016 Census, said: “Run That Town is a strategy game with a twist that is intended for a wide audience offering both one-time and ongoing users a unique insight into the value of Census data.”

“The great thing about this project is we’re not just telling people about the data – we’re giving them a chance to use it for themselves,” DiLallo continued.

“It’s an innovative way to make those numbers really mean something to the people using them, and to get the community more involved in Census data.”

Millipede Creative Development worked with Leo Burnett on the game which can be downloaded for free on all Apple devices.

For more information and to download the game click here.

http://www.youtube.com/watch?v=rif1698fH2E

Credits: Client: Australian Bureau of Statistics Agency: Leo Burnett Sydney Chief Creative Officer: Andy DiLallo Creative Director: Kieran Ots Creative: Zaid Al-Asady, Kieran Ots Art Director: Zaid Al-Asady, Kieran Ots Copywriter: Kieran Ots, Ayla Norris-Smith Designer: David Mugford, Mark White Technical Director: Kevin Brown Producer: Adrian Gunadi Group Business Director: Paul Everson Senior Business Manager: Neil Duncan Technology Partner/Company: Millipede Developer: Patrick Toohey, Kevin Brown Animator: David Giuca, Toby Pederson, Keong Seet Original Music: Eclectic Music Machine

Please login with linkedin to comment

Latest News

Medium Rare To Launch Free Magazine For Bunnings
  • Media

Medium Rare To Launch Free Magazine For Bunnings

Medium Rare will launch a new magazine in the homes category for distribution throughout Bunnings’ stores in Australia and New Zealand. The new monthly publication, which will be available free of charge, will launch in Australia in March 2018 with a circulation of 500,000. A New Zealand edition, with a 100,000 circulation, will follow in […]

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]