Digital agency Bullseye has won the account for the McPherson’s suite of brands which include Wiltshire, Stanley Rogers, Manicare and Lady Jayne.
The win will see a common content management system put across all the brand’s sites, as part of a roadmap for the year which includes engaging consumer contnent and video showcasing the products, with the housewares section the first to be upgraded.
Bullseye’s Stuart Sheridan said: “McPherson’s is a great company to work with. Real innovators in their industry and right at the time when digital is starting to become a major aspect of their consumer and retail partner engagement strategy.
“Bullseye is excited about delivering on our shared plans throughout 2013 and beyond.”
McPherson’s Carolyn Heath added: “At McPherson’s we have always put product innovation
for our consumers first.
“This alliance with Bullseye will help us to connect with and engage with our consumers more closely, so as to better understand their needs and develop new innovative products that will help make their lives easier.”