Aussie consumer insights firm goes Stateside

Aussie consumer insights firm goes Stateside
SHARE
THIS



 

Australian and UK digital consumer insights company Watch Me Think has appointed a new ‘thinker’ and opened up shop in the United States.

Watch Me Think, which provides its clients with videos filmed by ordinary people using their products, has appointed Kevin Gould (pictured) as president of the US operation.

Gould, who joins from a product development management and marketing role at ARM software, said: “I am delighted to join Watch Me Think. Given the exceptional success achieved in just one year in both Europe and Asia, the opportunity in the Americas is huge.”

Prior to ARM, Gould worked for BNP Paribas, KPMG and IBM.

Alistair Vince, ‘chief tinkerer’ at Watch Me Think, said: “Kevin has proven success working in global roles with some of the world’s largest and most-respected organisations and we are delighted he has agreed to lead our US operation out of New York.”

Watch Me Think was launched 18 months ago in Australia and the UK. The company has worked with clients including Nestle, Coca-Cola, PepsiCo, Kraft, Kellogg’s, Sara Lee, Colgate, Mars, GSK and Schweppes.

Members of the public are paid to use Watch Me Think’s client’s products, in their home setting, and upload videos of their experiences.

John Hoctor, ‘chief thinker’ in Australia, added: “Our ability to provide clients with simpler, faster and more authentic consumer connections and an incredibly powerful story-telling tool, has meant that in less than 18 months we have been fortunate to call many of the world’s leading consumer goods companies our clients.

“We are really excited about Kevin joining our team to take our offering to the world’s largest consumer market – the USA.” 

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]