Angry Birds opens to Aussie advertisers

Angry Birds opens to Aussie advertisers

Australian brands can now advertise on the world’s most popular app – Angry Birds – thanks to a new partnership between Mobile Embrace and Angry Birds' creator, Rovio.

B&T Magazine
Posted by B&T Magazine

Through Mobile Embrace advertisers can now purchase guaranteed targeted inventory on Angry Birds and Rovio’s other games apps including Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies and Angry Birds Star Wars.

Inventory can be broken out by app and specific reach can be provided across each game, providing advertisers with premium audience targeting.

Each of the games apps enables advertisers to use rich media featuring the themes of the games app. The Star Wars app for example (pictured), offers options for R2D2 or Lightsaber themed-animated rich media banners and a closing door interstitial displaying full screen ads. 

Rovio is the latest edition to Mobile Embrace’s mobile advertising network which includes publishers Sportmate, Shazam, Sound Hound, Perform Group, and Pandora, in addition to US Weekly, CBS, APN, ARN and BBC.

Pete Birch, MD of advertising, Mobile Embrace, said: “Rovio is another fantastic addition to our growing stable of premium publishers. Their exceptionally popular games offer advertisers leading recognised premium environments. With the opportunity to integrate rich media ad units that feature the content themes of the apps themselves, Australian mobile advertisers can now engage their audiences at a deeper level. We know that rich media integrated into mobile content far more effective than a simple ad banner.”

Globally, Rovio’s apps have been downloaded 1.7 billion times and have generated more than 260 million active monthly users.

Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time.

London-based Todd Tran, head of advertising at Rovio is coming to Australia 28 May to discuss the creation and success of Angry Birds at an intimate event in Sydney.