Android gains on Apple

Android gains on Apple
SHARE
THIS



The Android operating system continues to steal market share from Apple iOS smartphones, with new figures showing Android swiped 2% off Apple’s share between January and March.

According to InMobi’s new Australian Mobile Insights Report, Apple’s smartphone share of impressions fell 2% to 59% and Android grew 2% to 36% on the InMobi network during the first quarter of the year.

InMobi said the 23% margin is “the closest that Android has ever been to Apple before” and shows a changing tide in the smartphone market which is being reflected in other parts of the world including New Zealand, where Android is currently less than 8% behind Apple.

Futhermore, the iPhone lost handset share of impressions for the first time, with its handset share decreasing 5.4% to 45.7%. It still managed to hold onto the top spot however.

Despite Apple losing ground in the smartphone market, the iPad is still holding its own when it comes to tablets.

A growing appetite for using tablets in the home saw a 3% increase for the iPad, further cementing it as the second most popular handset device, after the iPhone.  

The report also showed an 18% growth in mobile impressions from quarter four thanks to the growing smartphone market.

Mobile app impressions also jumped up by 23% to 82% due to more apps being made available to Android users in the Google Play and Samsung Apps stores.

Francisco Cordero, VP and GM of InMobi Australia and New Zealand, said: “Android has come firing through this quarter, gaining on iOS following a great fourth quarter and Christmas sale period from Samsung which posted a record profit of $6.34bn.

“With the launch of Facebook Home, the Samsung Galaxy S4 and the imminent launch of the HTC1 Facebook phone, we believe that Andriod will maintain its momentum and close the margin between iOS even further next quarter.”

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine