Agencies light up winter at Sydney's Vivid Festival

Agencies light up winter at Sydney's Vivid Festival

From 6pm tonight Sydney will once again be transformed into a winter wonderland of lights and music, simultaneously becoming a haven for innovation and ideas as Vivid Sydney kicks off.

B&T Magazine
Posted by B&T Magazine

The festival will run from this evening until June 10 and is perhaps best known for, or at the very least most photographed for, the lighting of the Opera House’s sails.

The sails will be transformed into pieces of light art by The Spinifex Group who have devised this year’s projection.

Spinifex, which describes itself as a “creative studio, digital agency and production company all rolled into one”, is not the only agency to get involved in Vivid this year.

           

Design agency Frost and lighting design and sound engineering consultants Arup have collaborated to create an interactive installation, Richochet.

 The piece, described as an “interactive environment through light and sound”, will form part of the festival’s interactive light walk and has been installed in The Rock’s Suez Canal laneway.

The piece(pictured below) features a large network of laser beams to create web that will react to the movement of people within the space through changes in sound and colour.

Vince Frost, CEO and executive creative director Frost, said: “This work is a marriage or art, design and technology and it will be a thrill to see how people move through the installation and themselves become a part of the piece.”

Brand experience agency Designworks has also created an installation for The Benevolent Society, the first charity to feature in the Vivid Light festival.

The Hundreds and Thousands installation is part of a wider-reaching strategy Designworks has in place to revitalise the 200-year-old charity’s brand identity.

Designworks and Frost are just two of more than 60 creative practitioners, both local and international, which will have sculptures, installations and projections set alight this evening.

Vivid Ideas will tomorrow present a 90-minute seminar titled F@#K You!!: Resolving Disputes in the Creative Industries at the Museum of Contemporary Art.

The seminar will be hosted by artist managers Michael McMartin from Hoodoo Gurus and IceHouse’s Keith Welsh as well as intellectual property lawyer Adrian McGruther.

Johnny Earle, the founder of global fashion brand Johnny Cupcakes, will also be on hand throughout the festival with a 60-minute live streamed investigation of T-world.

Earle will also be speaking about how he built the business into a multi-million dollar game at an exclusive event hosted by independent advertising agency The Works on May 31.

The Movers & Bakers event is not officially part of Vivid but is in the same vein as it aims to celebrate “innovative creative thinking and entrepreneurialism”.

Kevin Macmillan, creative partner at The Works, said: “The success of the Johnny Cupcakes brand is proof that an ambitious creative idea consistently well executed can reap the rewards on an international scale.”