Adobe defends itself from price hike allegations

Adobe defends itself from price hike allegations

The CEO of Adobe has defended the company from allegations of price gouging in Australia saying the Creative Cloud products are charged “appropriately” across the world.

B&T Magazine
Posted by B&T Magazine

Later this month the company will answer questions from an Australian government committee along with Apple and Microsoft, accused of charging hundreds of dollars more for the same products compared to other markets. 

For Adobe the allegations centre mainly around its boxed products, although some customers have raised complains about being charged more for cloud-based programs.

While he would not answer specifically on the allegations CEO Shantanu Narayen (pictured) said: ““For the Creative Cloud we have prices we think are appropriate in the regions of the world to attract new customers.”

He added: “On the creative side I think it’s critical for everyone to remember that the future of the creative business for Adobe is the Creative Cloud which was piloted in Australia.

“What we found is the number of new users we attracted to the platform in Australia and the rest of the world by virtue of the fact it’s more affordable has been a great driver of that business.”