APN Outdoor has won approval for the first large format digital billboard in Brisbane CBD.
The new digital billboard will be installed later this year at the Queen Street intersection (pictured), which has been home to billboards for more than 130 years.
After gaining approval from Brisbane City Council, APN Outdoor will install a high definition LED billboard.
The billboard, being dubbed ‘The Queen’, joins digital billboards in Sydney and Melbourne.
Damien Rath, general manager of digital media at APN Outdoor, said: “The strength of APN Outdoor is further extended by the invaluable competitive edge digital billboards can offer our advertisers. It’s a premium product that gives campaigns the unique opportunity to be reactive to their audiences with day-parting, 24/7.”