ADMA opposes new data privacy law

ADMA opposes new data privacy law

Proposed new laws that require businesses to disclose data privacy breaches as they occur will cause admin overload, according to ADMA.

B&T Magazine
Posted by B&T Magazine

Jodie Sangster (pictured), CEO of ADMA (the Association for Data-driven Marketing and Advertising) has spoken out against the Federal Governments plans to impose the new ‘positive breach notification’ law.

She said: “This is ill-considered law. It comes at a time when businesses large and small are already grappling with the most extensive changes to privacy legislation seen in the last 10 years.

“Not only are there significant new compliance requirements under the recently-adopted Privacy Law, but under this law businesses will face mandatory breach reporting.”

The bill will require businesses to report to the Federal Privacy Commissioner if any ‘serious harm’ could come from a data breach.

“They don’t define ‘serious harm’ and, as there are significant fines attached for non-compliance, there is a danger that businesses will err on the side of caution and over-report data breaches,” added Sangster.