303Lowe slurps-up Continental's soup

303Lowe slurps-up Continental's soup

303Lowe has secured digital brand and communication duties for soup brand Continental from incumbent digital agency Sapient Nitro.

B&T Magazine
Posted by B&T Magazine

Unilever has charged 303Lowe as the digital agency responsible for managing its soup products for the local brand building team.

Further to this, 303Lowe will now run all digital communication for Continental’s regional brand development team.

Shane Sinnott, client services director at 303Lowe, said: “We are delighted with each of these appointments to the Continental brand.  It allows us to extend our scope of work into the digital space at a regional level with the brand development team for Continental.”

“It also means that we are able to work with the Brand Building team at a local level in all things digital for the Cup-A-Soup brand and the management of the Continental Facebook page on a day-to-day basis.”

The Continental brand's soup products include Cup-a-Soup, Cup-a-Soup Go Cups, Simmer Soups and Soup Sensations.