Retailers are taking up marketing cloud software to increase their customer relationships, with 10 high-profile clients recently joining Responsys.
The digital marketing company has recently welcomed Kmart, Webster Holdings, Marcs, Jigsaw, David Lawrence, NONI B, WSPA, RedBalloon and MYOB to drive customised digital marketing.
In expansion of the field, it has also established an interact preface that allows marketers to profile and better engage consumers in relationship-driven marketing.
Commenting on the new wins, Responsys Asia-Pacific president, Paul Cross said it’s an exciting period for the company brands increasingly recognise they need to create and maintain individual relationships at massive scale.
“This is particularly important for retailers whose businesses are so reliant on their customer relationships. The Responsys Interact Marketing Cloud will enable these new customers to deliver the right marketing to their customers across all the digital channels and demonstrate clear return on investment to their stakeholders.”
Kmart’s digital marketing manager, Alexander Andrews, said: “Working with Responsys provides the confidence we need to ensure we’re sending out relevant and timely communications that really drive results and boost ROI. The ability to learn from other global leading retailers on the Responsys platform and share best practice also ensures we continue to deliver cutting edge campaigns.”