Zuckerberg Looks At Facebook’s Future: Bots, Sponsored Chats And 360-Degree Camera

Zuckerberg Looks At Facebook’s Future: Bots, Sponsored Chats And 360-Degree Camera
SHARE
THIS



“We are going to walk through our road map for the next 10 years,” Zuckerberg kicked off the Facebook F8 2016 conference with a keynote detailing Facebook’s 10-year plan and the ways technology will bring people together on the platform.

Bots for messenger

As part of the new Messenger Platform in beta, businesses can create chatbots which can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages — all by interacting directly with the people who want to get them. This means Facebook users will be able to interact with an AI-powered “representative” from a business inside Messenger.

“To order from 1-800-Flowers, you never have to call 1-800-Flowers again,” he quipped, joking about the brand’s phone-based name. “I’ve never met anyone who likes calling a business.”

Sponsored chats

Facebook announced that brands will be able to send sponsored messages to users via Facebook Messenger. Brands will only be able to contact people who are existing customers or have already messaged the business. Facebook vice president David Marcus said the platform will be careful not to fill the Messenger app with unsolicited brand spam. Individuals on Messenger will be able to block future messages from a business at any time.

Facebook Surround 360
Facebook has designed and built a 3D-360 camera system called Facebook Surround 360 that produces sharp, truly spherical footage in 3D. The system includes stitching technology that seamlessly marries the video from 17 cameras, vastly reducing post-production effort and time.

B&T will update this article as more features are announced at F8 conference.

Please login with linkedin to comment

einsights Online ads

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50+ Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50+ Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]