Your Uber Driver Is Arriving Now… In A Horse And Buggy

Your Uber Driver Is Arriving Now… In A Horse And Buggy
SHARE
THIS



Everyone loves catching an Uber, but imagine your shock to find instead of a flashy car, you’ve been served with ye olde horse and buggy?

Well that was the latest public stunt pulled by Uber on the streets of Austin, Texas as the ride sharing company went old school and started a horse and buggy service.

The purpose? A bizarre protest against city authorities, apparently.

Spokeswoman Debbee Hancock said the “Kitchen Uber”— named after Austin councillor Ann Kitchen, who wants to clamp down on ride sharing — aimed at making a point about her proposed regulations.

“Council Member Kitchen’s plan would impose 19th Century regulations on 21st Century technology,” Hancock said.

“Uber has improved mobility for half a million people in Austin, but [this] proposal would take Austin backwards and eliminate this reliable transportation option.”

Hancock insisted that the new regulations would essentially render ride-sharing companies as useful and relevant as a horse and buggy, making it impossible for Uber to operate in the city where 10,000 UberX drivers have now completed 2.5 million trips.

Fun (and very pointed) fact: The City of Austin prohibits horses from operating on the streets before 6pm.

Austin’s mobility committee is considering a range of new regulations for ride sharing services like Uber and Lyft, including a requirement to pay the city US$1 per ride provided instead of one per cent of their revenue, My Statesman reported.

Also on the cards is the call for handing over fingerprint checks instead of the simpler names-based background check.

Hancock also shared the fact that 70 per cent of Austinites surveyed by Uber supported ride sharing, and a petition doing the rounds to oppose Kitchen’s plan had already racked up 30,000 signatures.

Kitchen Uber rides are available in Austin for a flat fare of $50, weather permitting, ahead of the city council’s 16 November vote on the issue.

Giddy up.

Image: Uber

Latest News

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]