Yahoo7 Unveils Its New Mobile Developer Suite To Help Grow And Get Dollars From Apps

Yahoo7 Unveils Its New Mobile Developer Suite To Help Grow And Get Dollars From Apps
SHARE
THIS



Yahoo7 has today launched its new Mobile Developer Suite for Australia and New Zealand, providing a range of free tools that give developers the chance to gain valuable user insights as well as grow and gather dollars from their applications.

With a single SDK, Yahoo7’s new Mobile Developer Suite combines Yahoo’s mobile app analytics tool, Flurry, with Yahoo App Publishing, powered by global Gemini native advertising marketplace and Brightroll video demand.

The Mobile Developer Suite also brings users the handy tools of Yahoo App Marketing, giving creators a more thorough understanding of their app performance metrics, which in turn helps them to acquire new users, grow engagement and uncover the motherload – the best strategy to power their mobile apps further.

Developers will be able to deliver a better mobile user experience through delivering targeted native and video ads, with demonstrable results in US, EMEA and now APAC markets. Flurry is currently used by more than 200,000 developers globally and is active in 730,000 apps across two billion mobile devices worldwide.

“Mobile use is exploding, with Australian users spending over 33 hours each month on their smartphones. This Mobile Developer Site is a single SDK which empowers app developers to manage world-class analytics AND monetise through a local advertising marketplace,” Yahoo7 Ed Harrison said.

“Our Mobile Developer Suite will be an incredibly powerful tool for Australian and New Zealand developers, giving them access to the unique insights they need to develop and evolve their technology to suit their ever-changing users’ mobile habits.”

Yahoo7 director, business development and partnerships Jonathan Steel added, “Our new Mobile Developer Suite leverages the strengths of Yahoo technology to help local developers measure, improve, and monetise their apps to drive growth. Knowledge is power and our tools put the most important information in their hands to drive their businesses forward.”

The new Yahoo7 Mobile Developer Suite features three key features available to local developers at no cost, including:

  • Flurry Analytics: Know your users with the most widely-used app analytics tool which measures, tracks and analyses app performance, user acquisition and in-app activity to help developers build better, more successful apps.
  • Yahoo App Marketing: Reach the right audience, drive downloads and engage new users, tapping into Yahoo’s Gemini self-serve tool to track performance and growth.
  • Yahoo App Publishing: Monetise apps with access to leading Yahoo7 advertisers and a range of advertising formats to fit seamlessly with the in-app experience.

The new Mobile Developer Suite is available now, with more info found here.

Please login with linkedin to comment

einsights EMMA data

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50+ Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50+ Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]