Will Humans Live Side By Side With Robots?

Will Humans Live Side By Side With Robots?
SHARE
THIS



Geometry Global Japan, in partnership with Tezuka Productions, have created “Robot Town Sagami 2028,” an animation depicting a future society where human beings and life supporting robots co-exist in harmony

Robot Town Sagami is a special district covering 12 municipalities in Kanagawa Prefecture Japan. The district is so named due to its large concentration of industries, research centres and university laboratories specialising in research and development of personal assistive robotics. The development of robots in the district is focused on the assistance of aging populations and coping with natural disasters, both of which are challenges that Japan faces.

The animation is created for Kanagawa Prefecture by Tezuka Productions, known for their animation Astro Boy series, launched as the first Japanese cartoon in 1963. It portrays the future of Robot Town Sagami in 2028 based on interviews of companies and scholars across this district. As such Robot Town Sagami 2028 is a realistic portrayal of the future.

“I wanted people, especially children who play a crucial role in shaping the world we live in, to picture the future we are heading for,” said Mr. Yuji Kuroiwa, governor of Kanagawa Prefecture. “As an iconic, much loved household name, Astro Boy will enable people to feel and see the substantial future of Sagami Robot Town. Screening in elementary schools and department stores across the prefecture, our hope is that this animation allows children to think and dream about the future of society.”

Masato Mitsudera, head of creative, Geometry Global Japan, said: “I am very pleased to be given the opportunity to be involved in this meaningful initiative. The challenges Kanagawa Prefecture face are not only applicable to the local government but also for Japan and the rest of the world. I hope this animation will fly around the world just like Astro Boy does, giving inspiration and hope for the future.”

M.Mitsudera

Masato Mitsudera

CREDITS
Agency:                                            Geometry Global Japan GK
Client:                                               Kanagawa Prefectural Government
Production:                                       Tezuka Productions Company, Limited
Planning / Idea / Copywriter:            Masato Mitsudera (Geometry Global Japan)
Director / Character Design / Animation Director: Shinji Seya
Producer:                                          Yoshiro Shimizu
Animation Producer:                         Mitsuaki Oishi
Producer:                                          Izuru Naito
Assistant Producer:                          Nobue Wakajima
Creative Manager:                            Masato Ishiwata
Scriptwriter:                                      Mayumi Morita
Art Director:                                      Masami Saito
Director of Photography:                  Kentaro Kashiwagi
Machine Setting:                               Yoshihito Ichihara
Color Setting:                                    Miyoko Kobayashi
Video Finish:                                     Beijing Xiele Art Co.,Ltd.
Shooting:                                          asurafilm.co.,ltd.
3DCGI:                                             Hideyuki Sakai
Editing:                                             Tamami Watanabe
Key Visual Art Director:                    Michinao Suzuki (Orbit Inc.)
Sound Director:                                Akira Ohkuma
Sound Production:                           AUDIO PLANNING U

Title Song:                                        Astro Boy
Performed by:                                   Kanagawa Philharmonic Orchestra

 

Latest News

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]