Optus Set To Roll-Out $20 Million Shopping Centre Wi-Fi Network

Optus Set To Roll-Out $20 Million Shopping Centre Wi-Fi Network
SHARE
THIS



Optus has secured a $20 million contract to roll out the public wi-fi network across 81 shopping centres owned by Vicinity Centres, as the property group lays the groundwork to build its in-store digital capabilities.

Vicinity’s Centres’ portfolio includes Chadstone Shopping Centre in Victoria, Emporium Melbourne, Chatswood Chase Sydney, Queens Plaza in Brisbane and Galleria in Perth. The property company, which was formerly traded as Federation Centres, rebranded last year following the merger with Novion Property Group in June 2015.

Retailers are increasingly attempting to align digital assets, such as e-commerce and social channels, with their bricks and mortar store operations. For shopping centre management, investing in infrastructure centre navigation and mapping tools, as well as location-based marketing to shoppers’ smartphones.

The high speed wi-fi services that Optus is implementing for Vicinity Centres will enrich the consumer experience, including enabling personalised content and tailored location information. The wi-fi service will also provide significant benefit to retail tenants as they increasingly adopt the use of digital advertising, wireless terminals and beacon technology.

Angus McNaughton, Vicinity Centres’ CEO and managing director, said: “We are pleased to be partnering with Optus on our connectivity project, the first step in realising Vicinity’s digital vision of creating a seamlessly integrated physical and digital retail property platform aimed at enhancing the consumer experience, through delivering a better connection with our customers and retailers, and improving operational performance.”

Optus Business’ John Paitaridis said delivering digital enablement and improving customer experience are the critical drivers for deploying high speed public wi-fi services.

According to Paitaridis said,  “With the pervasive use of mobile phones across all age groups and demographics, the mobile device has become the essential digital companion for retail shoppers.”

Enterprise and public sector organisations view Optus as the clear leader in managed wi-fi, said Paitaridis who also said that the company has delivered wi-fi networks to shopping centres, stadiums, airports and transport hubs. “Our approach is to ensure our customers achieve a great return on their business cases when they invest in Optus Wi-Fi solutions.”

This article originally appeared on B&T’s sister business site www.which-50.com

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]