Optus Set To Roll-Out $20 Million Shopping Centre Wi-Fi Network

Optus Set To Roll-Out $20 Million Shopping Centre Wi-Fi Network
SHARE
THIS


What best describes you?

Optus has secured a $20 million contract to roll out the public wi-fi network across 81 shopping centres owned by Vicinity Centres, as the property group lays the groundwork to build its in-store digital capabilities.

Vicinity’s Centres’ portfolio includes Chadstone Shopping Centre in Victoria, Emporium Melbourne, Chatswood Chase Sydney, Queens Plaza in Brisbane and Galleria in Perth. The property company, which was formerly traded as Federation Centres, rebranded last year following the merger with Novion Property Group in June 2015.

Retailers are increasingly attempting to align digital assets, such as e-commerce and social channels, with their bricks and mortar store operations. For shopping centre management, investing in infrastructure centre navigation and mapping tools, as well as location-based marketing to shoppers’ smartphones.

The high speed wi-fi services that Optus is implementing for Vicinity Centres will enrich the consumer experience, including enabling personalised content and tailored location information. The wi-fi service will also provide significant benefit to retail tenants as they increasingly adopt the use of digital advertising, wireless terminals and beacon technology.

Angus McNaughton, Vicinity Centres’ CEO and managing director, said: “We are pleased to be partnering with Optus on our connectivity project, the first step in realising Vicinity’s digital vision of creating a seamlessly integrated physical and digital retail property platform aimed at enhancing the consumer experience, through delivering a better connection with our customers and retailers, and improving operational performance.”

Optus Business’ John Paitaridis said delivering digital enablement and improving customer experience are the critical drivers for deploying high speed public wi-fi services.

According to Paitaridis said,  “With the pervasive use of mobile phones across all age groups and demographics, the mobile device has become the essential digital companion for retail shoppers.”

Enterprise and public sector organisations view Optus as the clear leader in managed wi-fi, said Paitaridis who also said that the company has delivered wi-fi networks to shopping centres, stadiums, airports and transport hubs. “Our approach is to ensure our customers achieve a great return on their business cases when they invest in Optus Wi-Fi solutions.”

This article originally appeared on B&T’s sister business site www.which-50.com

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]