US software vendor, Valkre Solutions, has announced it is collaborating with The Spitfire Group to represent the Valkre value creation platform in Australasia.
Valkre is designed to make it easy for B2B companies to create and measure compelling value propositions that connect with clients’ business outcomes. Valkre was co-developed with some of the world’s most successful B2B companies including Owens-Corning, GE and Phillips.
Valkre was recognsed as a “Cool Vendor” by Gartner in its March 2015 report titled “Cool Vendors in CRM Marketing Applications, 2015″.
Valkre CEO, Jerry Alderman, said the collaboration with The Spitfire Group is intended to help Australasian customers succeed in increasingly commoditised markets.
“We believe Valkre is unique in terms of helping companies develop and describe compelling value propositions,” said Alderman.
“We were introduced to Spitfire through one of our Australian customers, and we believe they have the skills and experience to support our ambitions in Australasia.”
The Spitfire Group director, Simon Lane, believes Valkre is a breakthrough solution for B2B vendors.
“As former CMO to a global technology brand, I know how critical it is to effectively describe a compelling value proposition,” Lane added.
“Valkre enables powerful conversations with customers, because it describes a vendor’s total value proposition using the customer’s financial metrics. This allows you to clearly demonstrate how you can make your customer more profitable than the next best alternative.
“We’re excited to be working with Valkre in Australasia and look forward to a long and successful partnership.”