Twitter Rolls Out Its New Searchable GIF Library

Twitter Rolls Out Its New Searchable GIF Library
SHARE
THIS



After copping some backlash for its algorithm change, Twitter has announced a new change which has people very excited: Twitter’s GIF library has launched. The GIF library includes all the GIFs you know and love courtesy of GIPHY and Riffsy.

Senior product manager at Twitter Sasank Reddy said in a blog post: “Whenever you’re composing a Tweet or Direct Message, you can search and browse the GIF library. So if you’re looking for the perfect cat yawn or dance move to express exactly how you feel, just click the new GIF button.”

Last year, people on Twitter shared over 100 million GIFs but now it’s a lot easier:

  • Tap the GIF icon at the base of the compose Tweet screen
  • Search a GIF by keyword, or browse categories of different reactions
  •  Select your GIF and Tweet

To welcome the new GIF feature, Twitter posted a series of GIFs on its own account:

“GIPHY delivers real-time GIFs as they happen, helping to power Twitter’s live commentary and conversation,” says Alex Chung, founder and CEO of GIPHY. “GIPHY’s users are creating GIFs for news, entertainment, sports, and expression that can enrich Tweets. We’re excited to work with Twitter to make sharing these GIFs even easier.”

“So much can be expressed with GIFs, and the key is to find just the right one in the moment that quickly and efficiently expresses your emotions,” says David McIntosh, CEO and co-founder of Riffsy. “We’re excited to explore this partnership with Twitter and watch Twitter users discover and share their favorite GIFs in their daily lives.”

GIF search will roll out over the coming weeks to everyone around the world on iOS, Android, and twitter.com.

Please login with linkedin to comment

einsights Social Media

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]