Tinder Updates Gives Users More Info About Future “Dates”

Tinder Updates Gives Users More Info About Future “Dates”
SHARE
THIS



Dating app Tinder has swiped right on updates which allow users to access more details about a prospective date with new profile features and new algorithm to up your dating game.

Tinder users will now have the option to include their job and education in their bios, as well as ‘smart profiles’, a new messaging interface and a new algorithm for better recommendations.

According to Tinder’s CEO Sean Rad, the inclusion of job and education information has been added because of user demand.

“From the data that Tinder looks at when you’re making a decision on whether or not to connect with someone, a high percent comes down to a very small set of factors—two of which are jobs and education. Users have put that information on their own in their bios, so we’ve taken the next step and enabled people to display it,” Rad said in a press release. 

Smart profiles will highlight snippets of information about what they have in common with their Tinder date. Smart Profile snippets are dynamic, so the information will change depending on the profile.

Ryan Ogle, CTO of Tinder, added: “Today’s updates demonstrate our commitment to enhancing the connectivity that our users are experiencing — from enriching profiles to improving our matching algorithm.”

This update comes after Tinder’s CEO argued that Tinder users are not looking casual sex but something more concrete.

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]