Study: Aussie Women Aged 14-24 Now Spending Two Hours A Day On Social Media

Study: Aussie Women Aged 14-24 Now Spending Two Hours A Day On Social Media
SHARE
THIS



A new study into the social media habits of Australians has found that, on average, those aged 14-plus spend about six hours a week perusing the likes of Facebook, Instagram, Twitter, LinkedIn and WhatsApp.

However, in a result that will probably shock no one, the Roy Morgan study found that Australian women aged 14-24 were the biggest users of social media, averaging a whopping 822 minutes a week. That’s about 13.7 hours a week or close to two hours a day.

Women in general spend an average of 391 minutes per week on social media which is close to two hours more per week than the 287 minutes per week spent by men.

While women aged 14-24 spend nearly five hours, or 294 minutes, more time on social media per week than men aged 14-24. The difference is also stark for women aged 25-34 who spend 183 minutes more time on social media per week than men aged 25-34.

Social media use – total minutes in an average week by gender and age

7584-Time-Spent-with-Social-Media-March-2018

Commenting on the results, Roy Morgan CEO, Michele Levine, said: “New research from Roy Morgan exploring how Australians engage with different types of social media reveals some interesting insights. Young women in Australia spend an average of nearly two hours a day on social media compared to just over an hour for similarly aged young men.

“In fact women of all ages spend more time on social media than men of the same age. On average Australian women spend 56 minutes per day on social media compared to 41 minutes per day for men. Over the course of a week this equates to a difference of almost two hours.

“Of course social media isn’t just one big market but rather differentiated by a large variety of overlapping and varied networks that appeal to different aspects of a user’s experience. Different Australians engage with social media in their own way and for their own reasons.

“Digging into the Roy Morgan data allows in-depth analysis of what characterises a typical user of social media networks including Facebook, LinkedIn, YouTube, Google+, Twitter, Instagram, Tumblr, WhatsApp, MeetUp, Reddit, Google Hangouts, Yahoo7 Messenger & Answers, Skype, WordPress, Flickr, Imgur, Pinterest, Messenger, Snapchat, Viber, WeChat and Yammer,” she said.

Latest News

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]