Study: Vodafone Steals Mobile Market Share From Telstra and Optus

Study: Vodafone Steals Mobile Market Share From Telstra and Optus
SHARE
THIS



Vodafone has been the big winner in the Aussie mobile phone market over the past year, claiming a larger share of both pre-paid and post-paid services, new research has revealed.

According to Roy Morgan Research, Vodafone was the mobile service provider for 19.4 per cent of all consumer phones used by Aussies aged 14 years and over in the latest six months to October 2016 – an increase of 0.9 percentage points since the same period in 2015.

Among pre-paid services, Vodafone’s market share rose 1.3 percentage points during the six-month period to 16.1 per cent, while its share of billed services rose 0.8 percentage points to 21.3 per cent.

Mobile service provider market share - consumer mobile phones (Roy Morgan Research, October 2016)

Meanwhile, Roy Morgan found that market share fell slightly for the other two major mobile network operators, with Optus’ overall market share falling 0.5 percentage points to 24.4 per cent, and Telstra’s share down 0.1 percentage points to 39.1 per cent.

Optus’ share held steady in the post-paid market, with all of its share loss coming from a decline of 1.8 percentage points to 24.6 per cent in the pre-paid market.

Telstra’s small decline overall came from mixed results in the post- and pre-paid markets. In the six months to October, Telstra was the provider for 42.0 per cent of billed services (down 0.2 percentage points) and 33.8 per cent of pre-paid services (up 0.2 percentage points).

Latest News

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Agency Circle Set To Release Third Workplace Industry Survey
  • Media

The Agency Circle Set To Release Third Workplace Industry Survey

Continuing the important work of championing workplace diversity in the advertising industry, The Agency Circle is getting ready to release it third diversity benchmarking survey on Monday, October 22nd. It carries on from last year’s survey results that unearthed valuable insights into agency employees’ experience in the workplace when it comes to diversity, and perceptions […]

Inside Louis Vuitton’s Enduring Success
  • Media

Inside Louis Vuitton’s Enduring Success

B&T considers itself the Louis Vuitton of trade media: classic styling and understated elegance. Okay who are we kidding

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell & Our Watch Ask Aussies To Do Something When They Witness Sexism
  • Advertising
  • Campaigns

Thinkerbell & Our Watch Ask Aussies To Do Something When They Witness Sexism

Sexist jokes, objectifying women, off-colour comments; most people hate these all too common signs of disrespect towards women, but often they just go along with it, or don’t feel comfortable voicing their disapproval. Australia’s national body for the prevention of violence against women, Our Watch, has today launched an interactive campaign to help Australians do something when […]