Study: In The Social Media Wars, Here’s Why Instagram Is Killing It

Study: In The Social Media Wars, Here’s Why Instagram Is Killing It
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A new study into the take-up rates of social media apps has found that Instagram added more new users in 2017 than Snapchat has in total.

The Statista study found that each app in the Facebook empire – including Instagram, WhatsApp and the Facebook app itself – added more new users in the past year than Snapchat’s total user count of 188 million

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Statista also found that Twitter’s popularity appears to have stalled following explosive growth in the first few years of its existence.

The study noted: “Twitter’s growth slowed down significantly once the company had reached 300 million users. Since hitting 302 million monthly active users in Q1 2015, Twitter added just 33 million users in more than three years.”

It’s also the case with Snapchat which remains popular with teenagers but has struggled to attract an older crowd. Over the past 12 months, Snapchat added just 15 million daily active users, bringing its total to 188 million.

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