Spotify Activation At BigSound16 Lets Festival-Goers Select The Songs

Spotify Activation At BigSound16 Lets Festival-Goers Select The Songs
SHARE
THIS


What best describes you?

For the first time ever festival-goers were able to play their Spotify; songs in a public performance setting – showing the power of crowdDJ as an engagement tool. Q Music, the organisers of BIGSOUND16 Festival also benefited from crowdDJ by keeping the recorded music between bands on-brand and licensed.

Showcased at multiple activations around BIGSOUND16, Spotify Australia’s collaboration with innovative out-of-home music platform, crowdDJ now provides a fully licensed solution for commercial and public spaces.

Artists and festival attendees were amazed that they could create their own soundtrack at key venues, choosing from carefully curated playlists that included past and present BIGSOUND artists.

Playlists extracted from the crowdDJ platform from these BIGSOUND16 selections show the top twenty songs picked were as diverse as the crowd that picked them with a mix of genres. These have been compiled into Spotify® playlists and can be accessed easily via playlistr

Aidan McLaren, Artist Manager at UNIFIED, saw first-hand how an artist like REMI was able to connect with fans, “We used crowdDJ to run a listening party – after the album played out it was pretty cool to see what REMI’s fans chose as follow up tracks – we turned Beach Burrito into more house party than fiesta!”

Chris Carey, one of the speakers at BIGSOUND16, sees crowdDJ with Spotify® integration as a key channel for connecting more fans with artists and their music. “The Media Insights Consulting research we presented at BIGSOUND16 highlighted that 50% of the Australian population ‘like music but don’t spend money on it’ and we recommended branded music experiences as one key way to engage these people more. It was great to see this already happening at BIGSOUND16.

“The integration that crowdDJ has with Spotify makes it incredibly easy to engage with the music that is playing and that benefits everybody. For the consumer, it allows them to curate their own experience, and for the band’s music playing in the background, it helps them deepen engagement from just a ‘nice song’ to helping them grow their fan base.”

David O’Rourke, CEO of Nightlife Music – the creator of crowdDJ- sees this industry sentiment, along with the steady growth in consumer take-up since launch, as a great endorsement for the platform. “Nightlife Music is a self-funded, 27 year old business and we are very careful with where we choose to invest.  To date we have already pumped $5m into the development of crowdDJ as we saw immense potential for crowdsourced music in public spaces. Just six short months since launch and the take-up and feedback from the artist community and our customers is like nothing we have ever seen before, giving us the confidence to allocate a further $2m to take crowdDJ to the next level in the coming year. We have no doubt that crowdDJ is the future for fan engagement with music in venues,” says O’Rourke.

Please login with linkedin to comment

Latest News

Four Questions About Connected TVs Everyone Is Asking – Answered
  • Opinion

Four Questions About Connected TVs Everyone Is Asking – Answered

In this guest post, the ANZ country manager for martceh firm dataxu, Matthew Joyce (pictured below), says almost half of Australians have a connected TV and he takes a look at what that means for brands and advertisers… Four in 10 of us have smart TVs at home, and of that, 70 per per cent are Connected TVs (CTV). […]

Opinion

by B&T Magazine

B&T Magazine
TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture
  • Media

TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture

Crocmedia has announced the launch of Rainmaker, a dedicated TV production services business to be headed by former Head of Programming and Production at Channel Nine, Tim Cleary. Cleary will draw on his 25 years in the industry to spearhead the creation of bespoke new shows for distribution both in Australia and overseas under the Rainmaker […]

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]